Before we dive into the answers for any questions asked, I think it is only fair for people to understand not just what we are doing in this field, but why we do it. I truly believe that mutual understanding is the key to move things forward, together!
Do you know? Looking at the amount of food produced or crops produced on land we have today versus 50, 60 years ago – we find that we produce three times as much food on the same land as we did back in the 1960s! This means we are producing a lot more food on the same amount of land. Improved productivity actually saves forests from being the victim of deforestation. At the same time, human population is also increasing dramatically since the 1960s. Therefore, improved productivity is necessary so that people can become better well fed, and they can then rise out of poverty, nutrition, and hunger decrease. This is definitely a story of hope.
In this industry, our farmers/producers work tirelessly to produce food on the table for all. They too want the best for their family. They want to plant seeds that are going to make their farm better to provide for a living, or so that they can pass it on to their children. To do all that, farmers/producers have to make sure that their business is sustainable in a long term. Hence, it is vital to position themselves in a way where they are ahead of the game. And to be at the forefront, our customers (which is you!) are our priority and we must think long-term. What do our customers actually need? How can we achieve sustainability while meeting requirements of financial, environmental and social concerns?
This journey of sustainability is a journey that farmers have been on for the last 100 years.
Therefore, concerns aforementioned are actually something that we have been dealt with for years. It should also be noted that our livestock industry now has improved tremendously, with sophisticated system in place. Of course, there is still a big room for improvement. But there are actually thousands of different problems that need to be addressed in this picture. There is no one solution. There is only a menu of solutions for us to work on in the long run. Technologies and advancement in this industry that we have the luxury to experience today, is a product of hard work from farmers, producers, food and feed scientists, veterinarians – to name a few.
I hope this allows you to better understand and appreciate all that’s being done behind the scene to help produce food on the table, for you. Every day.
How Are Chickens Being Processed From Farm To Fork?
Basically chickens are reared in farms under modern closed house system or traditional open house system. Either way, both systems require attention to details and prompt reaction to attend to unforeseen circumstances in the farm. The credits all go to our dedicated Malaysian farmers.
Next, these chickens will be sold as live or dressed birds in wet markets. Remainder chickens, on the other hand, will be channeled through modern processing plants to supermarkets and fast-food outlets.
Dr Chong, Veterinarian
- Banrie. 2013. Chickens Do Not Receive Growth Hormones: So Why All the Confusion? Retrieved from https://bit.ly/3dNTtUD
- Federation of Livestock Farmers' Associations of Malaysia (FLFAM). (n.d). Broiler Production. Retrieved from https://bit.ly/3m5Qjia
- University of Georgia. (n.d.). Retrieved from https://bit.ly/31ocKqM